Director, Marketing - Electronics Customer Enablement
J
JobgetherElectronics, B2B
Based in the United StatesFull-TimeDirector
Salary$135,500 to $215,500
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisCross-functional Team LeadershipCustomer Success
Requirements
- 5+ years of experience in customer enablement, customer education, or customer success leadership roles.
- Proven track record of creating and scaling customer programs to improve adoption, engagement, and retention.
- Experience working with technical B2B products (hardware, software, connected systems, or enterprise technology).
- Strong understanding of customer lifecycle management and product adoption strategies.
- Demonstrated ability to lead cross-functional initiatives within complex, matrixed organizations.
- Experience managing teams and developing high-performing talent.
- Strong content strategy and program management skills.
- Ability to translate complex technical concepts into clear, actionable customer resources.
- Experience using AI tools to research, create, organize, and scale high-quality content.
- Strong analytical skills with experience defining metrics and measuring program impact.
Responsibilities
- Define and execute a comprehensive customer enablement strategy aligned with product priorities and business objectives.
- Build structured customer adoption journeys covering the lifecycle from onboarding to advanced usage and advocacy.
- Transform technical product information into accessible enablement resources including digital learning, tutorials, and training.
- Collaborate with product, sales, support, and marketing teams to ensure consistent customer experiences.
- Establish KPIs to measure engagement and adoption, using data to optimize strategies and improve outcomes.
- Lead and mentor a team of content professionals to foster a high-performance, innovative culture.
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