Senior Digital Performance Marketing Specialist
New
T
TwoconnectDigital Marketing
Metro Manila, Philippines, Australian business hoursFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- At least five years
- Required Skills
- ShopifyGoogle AnalyticsSEODigital Marketing
Requirements
- Bachelor’s degree in Marketing, Digital Marketing, Business, Commerce, Communications, or a related discipline.
- At least five years of hands-on digital performance marketing experience with substantial paid acquisition responsibility.
- Demonstrated experience managing e-commerce performance marketing across multiple websites, brands, or markets.
- Advanced practical experience with Google Ads, including Search, Shopping, Performance Max, remarketing, and conversion optimization.
- Strong experience with Microsoft Advertising and Meta Ads, including audience targeting and optimization.
- Proven ability to manage and scale monthly paid media budgets of at least AUD 30,000.
- Strong working knowledge of SEO, including backlink acquisition, off-page optimization, and keyword strategy.
- Experience with Shopify, including product feeds, merchant centers, and tracking.
- Advanced capability with Google Analytics, Google Tag Manager, and Looker Studio.
- Strong analytical skills with the ability to translate data into commercial recommendations.
- Ability to work effectively within Australian business hours.
Responsibilities
- Lead end-to-end planning, execution, and optimization of paid digital campaigns across Google Ads, Microsoft Advertising, and Meta Ads.
- Manage and scale paid media budgets of at least AUD 30,000 per month.
- Develop channel strategies across Australia and New Zealand, owning campaign structure, keyword strategy, and audience targeting.
- Monitor and improve return on advertising spend (ROAS), customer acquisition cost, and revenue contribution.
- Lead SEO activities including backlink strategy, off-page optimization, and organic visibility analysis.
- Execute email marketing and electronic direct mail campaigns to support customer retention.
- Implement robust tracking, attribution, and reporting using Google Analytics, Google Tag Manager, and Looker Studio.
- Collaborate with internal design and web teams to coordinate campaign assets and landing page improvements.
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