Senior Copywriter
M
Maker LabDigital Marketing
Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaContractSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 7+ years
- Required Skills
- Project Management
Requirements
- BA/BS degree or equivalent experience.
- 7+ years of copywriting experience.
- Proven track record in social media and digital content strategy within an agency, consultancy, or luxury companies.
- Passionate about all things content marketing, content creation, social and creative.
- Ability to work autonomously with a self-starter attitude in a start-up-like environment.
- Strong project management skills, ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
- Exceptional verbal and written English communication and presentation skills.
- Portfolio submission required for consideration.
Responsibilities
- Curate and write compelling written outputs, including always-on social content, monthly dedicated brand EDMs, ad-hoc campaign copy, and a specialised content series.
- Collaborate closely with a Project Specialist and the digital services team to execute a comprehensive hotel website reset.
- Review, adapt, and rewrite copy within global templates to ensure luxury compliance across individual hotel properties.
- Maintain, express, and protect the distinct luxury tone and swim lanes unique to each brand in the portfolio.
- Work directly with the client’s Senior Director, Brand Directors, and external project managers from brief to final execution.
- Act as a vocal advocate for the newest trends in copywriting and digital content strategy.
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