Senior Growth Product Marketing Manager
New
CanadaFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Required Skills
- Microsoft Power BIA/B testing
Requirements
- Proven experience in product marketing, growth marketing, lifecycle marketing, or a related discipline.
- Experience driving trial-to-paid conversion through experimentation and lifecycle strategies, preferably within a SaaS or product-led growth environment.
- Hands-on experience with marketing automation and product engagement tools such as Marketo, Pendo, or similar platforms.
- Strong analytical skills with experience using data platforms such as Amplitude, Power BI, or comparable analytics solutions.
- Ability to design experiments, evaluate results, and translate insights into actionable growth initiatives.
- Strong understanding of user journeys, segmentation, messaging strategies, and conversion optimization.
- Excellent communication and collaboration skills with the ability to influence cross-functional teams.
- Creative problem-solving mindset with a willingness to test, learn, and iterate.
- Self-starter attitude with the ability to manage multiple priorities independently.
- Familiarity with AI tools supporting marketing automation, experimentation, and data analysis.
Responsibilities
- Own the communication strategy for trial users, identifying opportunities to improve conversion through targeted messaging and lifecycle campaigns.
- Design, launch, and optimize A/B tests across email channels and in-product experiences to discover effective growth strategies.
- Develop experimentation frameworks and analyze performance data to continuously improve user journeys.
- Use analytics tools to identify trends, generate insights, and make informed decisions based on user behavior.
- Partner closely with Product, UX, Data, Customer Experience, and Marketing teams to align growth initiatives with broader business objectives.
- Create innovative onboarding experiences, segmentation strategies, and lifecycle programs that improve customer engagement.
- Apply AI tools and emerging technologies to enhance growth marketing workflows, experimentation, and analysis.
- Communicate findings, recommendations, and results to stakeholders to drive continuous improvement.
View Full Description & ApplyYou'll be redirected to the employer's site
