Director, Brand Communications
New
USFull-TimeDirector
Salary185,000 - 210,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- Stakeholder management
Requirements
- Bachelor’s degree required; MBA or advanced degree preferred.
- 10+ years of experience in pharmaceutical, biotech, or healthcare communications.
- At least 6 years of experience leading brand PR or communications initiatives in HCP- or patient-facing environments.
- Proven experience owning brand communications strategies within regulated pharmaceutical or biotechnology organizations.
- Strong preference for experience supporting cardiovascular, hypertension, or healthcare product launches.
- Demonstrated ability to manage PR agencies and external partners within MLR/PRC review environments.
- Experience developing advocacy engagement programs and building relationships with healthcare organizations.
- Familiarity with patient ambassador and celebrity ambassador programs, including compliance and legal considerations.
- Strong understanding of MLR/PRC processes and the ability to move materials efficiently through approvals.
- Ability to operate effectively in pre-launch environments with changing priorities.
- Ability to travel up to 20%, including occasional overnight or international travel.
Responsibilities
- Own the development and execution of brand communications strategies across healthcare professionals, patients, advocacy organizations, media, and scientific audiences.
- Establish and manage communications plans, content calendars, messaging frameworks, and channel strategies.
- Lead product launch communications planning, including milestone announcements, narrative development, and media strategies.
- Drive disease awareness initiatives by creating education programs focused on unmet medical needs.
- Develop congress and scientific communications strategies, including media engagement and KOL interactions.
- Build and manage advocacy partnerships with healthcare organizations and community groups.
- Develop patient storytelling initiatives and ambassador programs, ensuring compliance and legal adherence.
- Manage external PR agencies, budgets, vendor relationships, and performance expectations.
- Partner with Legal, Regulatory, and Medical Affairs teams to ensure compliant communications.
- Measure communications performance through engagement, message adoption, and share of voice.
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