Content Strategy Lead
New
Based in United StatesFull-TimeLead
Salary$70,000 to $85,000
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Job Details
- Experience
- 3–5 years
- Required Skills
- ShopifySEODigital MarketingWordPressSEMrushAhrefs
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- 3–5 years of experience leading content marketing campaigns in a digital agency or tech-focused environment.
- Experience managing SEO-focused content strategies supporting the customer journey.
- Strong editorial skills including proofreading, self-editing, and AP style knowledge.
- Experience with content management systems such as WordPress, Shopify, or Django.
- Proven ability to manage editorial calendars and multiple client deliverables simultaneously.
- Familiarity with SEO tools such as Ahrefs, SEMrush, BuzzSumo, or BrightEdge.
- Experience executing email marketing campaigns and content initiatives.
- Strong understanding of SEO principles with proven performance improvements.
- Excellent written and verbal communication skills.
- Ability to collaborate effectively in independent and team-based environments.
- Results-oriented mindset with the ability to test strategies and adapt quickly.
Responsibilities
- Develop detailed content briefs, outlines, strategic recommendations, and source guidance.
- Manage content calendars, editorial workflows, timelines, and production schedules for enterprise-level clients.
- Edit and optimize long-form content, website copy, and blog materials for SEO and brand alignment.
- Coordinate with remote writers, editors, and internal teams to ensure quality and deadlines.
- Conduct competitor research, content gap analysis, and keyword opportunity assessments.
- Lead brainstorming sessions, content ideation, and campaign planning.
- Upload, format, and manage content within content management systems.
- Analyze campaign performance using analytics platforms and SEO tools.
- Collaborate with SEO, client services, and marketing teams to improve campaign outcomes.
- Recommend process improvements to enhance production efficiency.
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