Marketing Analytics Lead

New

Zeely Inc.Marketing Technology

Remote, Secondary Locations: UkraineFull-TimeLead

Salary not disclosed

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Job Details

Experience as a Marketing Analytics Lead, Growth Analytics Lead, Product Analytics Lead, or in a similar leadership role.
Proven experience building analytics systems for performance-driven or growth-focused teams.
Strong background in performance marketing, growth analytics, or marketing analytics.
Experience working in 2+ companies with mature marketing functions, scaling products, or strong performance-driven environments.
Deep understanding of unit economics, CAC, LTV, ROAS, marketing funnels, and attribution models.
Experience working with large datasets and building analytical models that support business decisions.
Ability to transform complex data into clear insights and actionable recommendations.
Strong communication skills and experience collaborating with cross-functional teams.
Upper-Intermediate+ English.

Build and scale a marketing analytics system that enables data-driven decision-making across the company.
Develop frameworks to evaluate the performance of marketing channels, campaigns, and investments.
Analyze key performance metrics, funnels, unit economics, LTV, CAC, ROAS, and other business-critical indicators.
Build and improve attribution models to help the team understand marketing impact and growth opportunities.
Create analytical frameworks, dashboards, and reporting systems for Marketing, Growth, Product, and Leadership teams.
Identify growth opportunities through deep analysis of user behavior and marketing data.
Partner closely with Marketing, Product, Data, and Engineering teams to improve processes and decision quality.
Build and promote a data-driven culture within marketing and growth teams.

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