Director, Web & Digital Strategy
United StatesFull-TimeDirector
Salary170,000 - 190,000 USD per year
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Job Details
- Experience
- 10-plus years
- Required Skills
- Project ManagementAgileData AnalysisFigmaSEOWordPress
Requirements
- Bachelor’s degree in a related field.
- 10-plus years of proven success in owning web strategy within corporate or high-tech environments.
- Demonstrated understanding of web-related usability and accessibility standards.
- Proven experience with web technologies, standards, tools, services, and applications.
- Proven understanding of federated search capabilities across multiple content sources.
- Experience with analytical methods for data collection, analysis, and reporting on business KPIs.
- Strong knowledge of web localization and accessibility.
- Experience implementing change management and communication plans.
- Experience and comfort presenting to senior and extended leadership teams.
- Detail-oriented with a track record of managing large-scale projects to completion.
Responsibilities
- Oversee the overall strategy for web and related digital properties, particularly for key audiences including customers, prospects, and partners.
- Implement strategies to map and grow key web KPIs, including traffic, sessions, lead conversion, SEO, AIO, and GEO.
- Collaborate cross-functionally with internal leaders across sales, product, support, and engineering teams.
- Manage multiple and/or concurrent creative, web, and digital agencies.
- Drive web strategies related to marketing campaigns, business announcements, product launches, and competitive takeouts.
- Maintain responsibility for the website’s content, presentation, and usability, as well as CMS administration.
- Manage project-planning processes such as timelines, sprint planning, and milestone tracking in an agile environment.
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