Senior Media Buyer (Meta Ads Specialist)
New
P
PavagoPerformance Marketing
Pakistan, U.S. Eastern Time (EST)Full-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data analytics
Requirements
- 3+ years of hands-on experience managing Facebook and Instagram advertising.
- Proven experience managing at least $10,000/month in Meta ad spend.
- Experience managing 5 or more advertising accounts simultaneously.
- Strong expertise with Meta Ads Manager, Facebook Business Suite, and Meta Pixel.
- Deep understanding of performance marketing, attribution modeling, and funnel optimization.
- Excellent written and verbal English communication skills.
- Proven ability to identify and scale winning creative assets.
- Reliable remote work environment with high-speed internet.
Responsibilities
- Build, launch, manage, and optimize Facebook and Instagram advertising campaigns.
- Own campaign performance from planning through scaling while managing monthly budgets up to $250K+.
- Develop high-converting campaign concepts, hooks, and messaging with a focus on direct-response copywriting.
- Create detailed creative briefs for designers, editors, and content creators.
- Monitor performance metrics including CTR, CPL, CPA, and ROAS to troubleshoot and scale campaigns.
- Collaborate with internal teams on offers, funnels, and marketing growth initiatives.
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