Growth Marketing Strategist
New
P
Parsec Automation Corp.Manufacturing Software
Fully remote U.S.- based positionFull-TimeMiddle
Salary$88,000–$114,000 base, plus bonus eligibility
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Job Details
- Experience
- 4–7 years
- Required Skills
- Project ManagementContent creationMarket ResearchDigital MarketingCRM
Requirements
- 4–7 years of experience in growth marketing, demand generation, digital marketing, or a related marketing role.
- Experience planning and executing multi-channel marketing campaigns.
- Strong understanding of demand generation, customer acquisition, and conversion optimization strategies.
- Experience conducting market research and leveraging customer insights to inform marketing decisions.
- Proficiency with CRM platforms and marketing analytics tools.
- Strong analytical skills with the ability to interpret data and translate findings into actionable recommendations.
- Excellent written and verbal communication skills with experience developing customer-facing marketing content.
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
- Ability to work independently while collaborating effectively across cross-functional teams.
Responsibilities
- Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition.
- Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends.
- Analyze customer insights and market data to develop audience segmentation and targeted messaging.
- Create and support marketing content, campaigns, promotional initiatives, and product marketing materials across digital, email, social media, and other channels.
- Monitor and analyze marketing performance metrics, campaign KPIs, and ROI to continuously optimize marketing effectiveness.
- Collaborate with Product, Sales, Customer Success, and other cross-functional teams to align marketing strategies with business objectives.
- Support product launches by developing go-to-market messaging and promotional plans.
- Utilize CRM and marketing automation platforms to execute campaigns, track engagement, and measure campaign performance.
- Develop and analyze customer surveys and feedback to better understand customer behaviors, preferences, and market opportunities.
- Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices.
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