Social Media Strategist
US - RemoteFull-TimeMiddle
Salary100,000 - 120,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project Management
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- 5+ years of experience managing social media for B2B tech companies.
- Proven track record of growing engagement and community.
- Strong eye for visual storytelling and experience briefing creative teams.
- Excellent verbal and written communication skills.
- Experience building or scaling employee advocacy programs.
- Proficiency with social media management/analytics tools (e.g., Sprout Social).
- Strong project management instincts and ability to balance competing priorities.
- Familiarity with AI tools such as ChatGPT, Claude, or Perplexity.
- Proven success building relationships and influencing cross-functional stakeholders.
Responsibilities
- Own our global organic social media strategy across key platforms like LinkedIn and YouTube, ensuring it aligns with business priorities and brand objectives.
- Manage the social media editorial calendar and balance competing priorities across product launches, campaigns, company news, and real-time industry conversations.
- Partner with our Studio team to produce social-first content across a variety of formats.
- Lead our executive thought leadership initiatives by identifying content opportunities, ghostwriting social posts, and helping our leaders build authentic, engaging personal brands.
- Conceptualize and edit short-form video content optimized for social, applying platform best practices.
- Monitor performance, analyze audience insights, and use data to continually optimize content, creative, and channel strategy.
- Manage and scale our employee advocacy program, empowering Smarsh team members to become trusted voices.
- Extend the reach of high-performing organic social content through paid post boosting and maintain monthly boosting budget.
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