Head of TikTok Shop
New
USAFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Project Management
Requirements
- Proven experience managing TikTok Shop brands at $500K/month+ revenue (in-house or agency).
- Background in 7–9 figure e-commerce businesses in health, beauty, or skincare.
- High attention to detail and high personal standards.
- Strong project management skills with the ability to manage multiple teams and agencies.
- Hands-on operator experience in scripting, editing, and video management.
- Skilled at building one-on-one relationships with creators and partners.
- Deep understanding of content virality and direct response copywriting.
- Proactive, empathetic, and kind leadership style focused on accountability.
Responsibilities
- Recruit, manage, and build relationships with top creators, agencies, TSPs, and TAPs.
- Oversee all live operations, expanding both in-house and through partner agencies.
- Manage internal editors, copywriters, creative strategists, and media buyers.
- Own the P&L for TikTok Shop with GMV growth as the primary KPI.
- Drive launches of new products and ensure campaigns hit performance goals.
- Increase creator pipeline and sample flow to maximize content output.
- Manage projects across managers, creator groups, agencies, and virtual assistants.
- Run CRO & price tests, listing optimizations, giveaways, and subscription strategies.
- Build and maintain strong relationships with TikTok Shop reps to secure platform advantages.
- Push innovation in content, growth tactics, and systems for scaling campaigns.
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