Head of TikTok Shop

New
USAFull-TimeSenior
Salary not disclosed
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Job Details

Required Skills
Project Management

Requirements

  • Proven experience managing TikTok Shop brands at $500K/month+ revenue (in-house or agency).
  • Background in 7–9 figure e-commerce businesses in health, beauty, or skincare.
  • High attention to detail and high personal standards.
  • Strong project management skills with the ability to manage multiple teams and agencies.
  • Hands-on operator experience in scripting, editing, and video management.
  • Skilled at building one-on-one relationships with creators and partners.
  • Deep understanding of content virality and direct response copywriting.
  • Proactive, empathetic, and kind leadership style focused on accountability.

Responsibilities

  • Recruit, manage, and build relationships with top creators, agencies, TSPs, and TAPs.
  • Oversee all live operations, expanding both in-house and through partner agencies.
  • Manage internal editors, copywriters, creative strategists, and media buyers.
  • Own the P&L for TikTok Shop with GMV growth as the primary KPI.
  • Drive launches of new products and ensure campaigns hit performance goals.
  • Increase creator pipeline and sample flow to maximize content output.
  • Manage projects across managers, creator groups, agencies, and virtual assistants.
  • Run CRO & price tests, listing optimizations, giveaways, and subscription strategies.
  • Build and maintain strong relationships with TikTok Shop reps to secure platform advantages.
  • Push innovation in content, growth tactics, and systems for scaling campaigns.
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