Head of Demand Generation
New
E
EasygeneratorEdTech SaaS
PortugalFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years in B2B SaaS digital growth; 2+ years team leadership
- Required Skills
- Budget management
Requirements
- 5+ years of experience in B2B SaaS digital growth.
- 2+ years of professional team leadership experience.
- Proven track record of pipeline growth and managing €2M+ budgets.
- Deep expertise in paid media, Conversion Rate Optimization (CRO), and SEO/GEO.
- Hands-on experience with AI agents and agentic workflows (e.g., Claude or LLM-based tooling).
- Experience designing or shipping systems that automate marketing processes end-to-end.
- Strong editorial judgment and understanding of digital design principles.
- Analytical mindset with enterprise sales awareness.
- Experience in 20M–100M ARR SaaS (preferred).
- Exposure to international SaaS markets (preferred).
Responsibilities
- Own paid, organic, website, and conversion channels to deliver predictable marketing-sourced pipeline.
- Translate growth targets into clear priorities and strategic roadmaps.
- Lead website structure, messaging, UX, landing pages, and conversion rate optimization (CRO).
- Manage a €2M+ paid acquisition budget aligned with revenue goals.
- Build scalable SEO/GEO and intent-based content clusters to improve authority.
- Develop revenue-focused content aligned to the buyer journey and enterprise sales needs.
- Lead and mentor paid, content, web, and design teams while establishing experimentation frameworks.
- Partner closely with Product Marketing, Revenue, and Leadership teams to achieve KPIs.
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