- Own paid, organic, website, and conversion channels to deliver predictable marketing-sourced pipeline.
- Translate growth targets into clear priorities and strategic roadmaps.
- Lead website structure, messaging, UX, landing pages, and conversion rate optimization (CRO).
- Manage a €2M+ paid acquisition budget aligned with revenue goals.
- Build scalable SEO/GEO and intent-based content clusters to improve authority.
- Develop revenue-focused content aligned to the buyer journey and enterprise sales needs.
- Lead and mentor paid, content, web, and design teams while establishing experimentation frameworks.
- Partner closely with Product Marketing, Revenue, and Leadership teams to achieve KPIs.
Budget management