Social Media Growth Lead
New
CanadaFull-TimeLead
SalaryCAD 90000 - 120000 / year
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Job Details
- Required Skills
- Data Analysis
Requirements
- Experience producing short-form, platform-native video content and ideas.
- Experience planning, executing, and optimizing both organic and paid social media campaigns.
- Strong ability to manage social advertising budgets and performance tracking.
- Proficiency in data analysis and translating insights into content optimization strategies.
- Experience working with content partners, creators, or collaborators.
- Highly organized with experience in social media calendar management and planning.
- Strong editorial judgment regarding content selection, timing, and audience distribution.
- Ability to experiment and test new content formats.
- Experience distributing B2B or editorial thought leadership content (nice to have).
- Experience translating audio content into social-friendly formats (nice to have).
Responsibilities
- Capture, repurpose, and adapt video, written, audio, and event content into engaging, platform-native formats.
- Launch and optimize organic and paid social growth campaigns to extend content reach and thought leadership.
- Manage relationships with social platform partners like LinkedIn and YouTube to unlock distribution opportunities.
- Track and analyze performance metrics across content, campaigns, and channels to drive continuous improvement.
- Build and optimize conversion pathways to transform social media followers into loyal subscribers and community members.
- Identify and leverage emerging platform features and trends to increase visibility among senior decision-makers.
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