Marketing Technology Analyst (MarTech)
This is a fully remote position open to anyone in South America, Async with US-based teamContractMiddle
Salary55,000 - 64,000 USD per year
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Job Details
- Languages
- English
- Required Skills
- PythonSQLArtificial IntelligenceSnowflakeData analytics
Requirements
- Deep, hands-on experience managing a Segment workspace including event schemas, identity resolution, and governance.
- Experience with Rockerbox, AppsFlyer, or comparable multi-touch attribution platforms.
- Fluency in SQL with ability to write complex queries including CTEs and window functions.
- Strong proficiency in Python for data manipulation, pipeline scripting, or automation.
- Hands-on experience building AI/LLM workflows, such as prompt-based pipelines or agent-assisted reporting.
- Experience with lifecycle/ESP/CRM platforms like Iterable or Braze.
- Understanding of marketing analytics including CAC, LTV, conversion rates, and ROAS.
- Experience designing and measuring A/B test frameworks, cohort construction, and metric selection.
- Strong written and spoken English fluency for daily async collaboration.
Responsibilities
- Maintain and evolve event taxonomy across web, mobile, and server-side sources within Segment CDP.
- Manage multi-touch attribution platform and investigate channel-level performance anomalies.
- Develop and document measurement layers for Member and Host Growth experiments to ensure statistical validity.
- Partner with the Marketing Automation team to ensure accuracy of behavioral triggers and segmentation logic.
- Build AI-powered pipelines to automate repetitive analysis, reporting, and data quality checks.
- Create and maintain marketing dashboards in Hex and other BI tools to provide a single source of truth for CAC, conversion, and funnel efficiency.
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