Analista de Dados - Segmento Varejista
New
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- SQLMicrosoft Power BIGoogle AnalyticsA/B testingBigQueryDatabricks
Requirements
- Proven experience in analytics within e-commerce and paid media environments.
- Strong knowledge of SQL and data platforms, with Databricks experience considered a strong plus.
- Hands-on experience with Google Analytics (GA4) and digital tracking ecosystems.
- Experience with BI tools such as Power BI or similar platforms for reporting and visualization.
- Solid understanding of performance marketing metrics such as ROI, ROAS, CPA, and conversion indicators.
- Familiarity with A/B testing, experimentation, attribution modeling, and incremental analysis is a plus.
- Exposure to BigQuery and media platforms is considered a strong advantage.
- Strong analytical thinking, problem-solving ability, and attention to detail.
- Ability to communicate insights clearly and collaborate with cross-functional teams.
Responsibilities
- Analyze paid media performance and user behavior across app and web environments to identify optimization opportunities.
- Generate actionable insights to improve campaign performance, media allocation, and investment decisions.
- Build and maintain dashboards and executive-level reports to support business visibility and decision-making.
- Work with multiple data sources such as GA4, Databricks, and media platforms to ensure data consistency and depth of analysis.
- Support strategic decisions focused on growth, efficiency, and improved ROI/ROAS across digital channels.
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