Demand Generation Lead
New
Remote work options across EuropeFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- German, English
- Experience
- 7+ years experience in B2B Demand Generation
- Required Skills
- Data Analysis
Requirements
- 7+ years of experience in B2B Demand Generation, ideally within a SaaS environment.
- Proven track record of scaling in dynamic environments.
- Experience in building and developing marketing teams.
- Deep expertise in paid media, particularly Google Ads.
- Multichannel experience across events, content, and geo-targeting.
- Strong data-driven approach with technical performance marketing understanding.
- Fluent in both German and English (written and verbal).
- Comfortable working in an international, multicultural team.
Responsibilities
- Own the entire campaign lifecycle across paid channels including Google, Meta, and LinkedIn, from strategy to execution.
- Lead and mentor a team of 4 specialists focused on events, content, geo-targeting, and marketing automation.
- Identify growth opportunities in existing and new channels to drive demand generation.
- Collaborate with sales, revenue operations, and partnerships to improve conversion rates and the buyer journey.
- Manage a seven-figure advertising budget and report performance insights to senior management.
- Execute experiments and optimizations directly in Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.
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