Product Marketing Manager
New
United States, Monday–Friday, 9:00 AM–6:00 PM ETFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementMarket Research
Requirements
- Experience in product marketing, content marketing, or a closely related role in B2B SaaS.
- Demonstrated ability to translate complex or technical products into clear positioning and messaging.
- Experience planning and executing product or feature launches.
- Strong writing skills with a portfolio of customer-facing or enablement content.
- Ability to partner effectively with Product, Sales, and Customer Success teams.
- Comfort conducting customer and market research and turning insights into action.
- Strong organizational and project-management skills.
- Excellent written and verbal communication skills.
- Experience marketing to banks, credit unions, fintechs, or other regulated financial institutions (preferred).
- Familiarity with governance, risk, and compliance (GRC) or Banking-as-a-Service (BaaS) (preferred).
- Experience marketing compliance, risk, security, or other regulatory technology (preferred).
- Experience building a product marketing function at a startup or high-growth company (preferred).
Responsibilities
- Own positioning, messaging, and value propositions for Themis products and key personas.
- Translate complex governance, risk, and compliance capabilities into clear, differentiated narratives.
- Develop and maintain messaging frameworks, narratives, and competitive positioning.
- Plan and execute product and feature launches across Sales, Customer Success, and Marketing.
- Build sales decks, one-pagers, battlecards, demo scripts, and objection-handling resources.
- Produce customer-facing content such as case studies, web copy, blog posts, and campaign assets.
- Conduct customer and market research to sharpen positioning and identify new opportunities.
- Partner with Product to validate roadmap priorities and represent the voice of the market.
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