Product Marketing Manager, Medspa and New Frontiers
New
Fully remote so you can choose where you want to work.Full-TimeMiddle
SalaryFor candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $XXX,XXX - $XXX,XXX per year. For all other U.S. locations, the anticipated base salary range is $XXX,XXX - $XXX,XXX per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program.
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Job Details
- Experience
- 3–5 years
- Required Skills
- Market Research
Requirements
- 3–5 years in product marketing, industry marketing, or a related strategic GTM role at a B2B SaaS company.
- Strong research skills with experience running win/loss interviews and synthesizing market signals.
- Proven track record of developing and owning a market point of view.
- Fluent in modern AI tools to compress timelines and enhance output.
- Confident, precise communication and storytelling ability.
- Analytical mindset for interpreting data to guide strategy and messaging.
- Proven experience enabling Sales and Success teams with content and training.
- Ability to operate in ambiguity and build processes from scratch.
- Experience in vertical SaaS, medical aesthetics, or healthcare-adjacent spaces (bonus).
- Experience evaluating new market entry opportunities (TAM sizing, opportunity assessment) (bonus).
- Background in strategy, consulting, or market research (bonus).
Responsibilities
- Develop and maintain the industry narrative for the Medspa market based on research and customer insight.
- Act as an internal subject matter expert on clinical trends, regulatory dynamics, and industry forecasts.
- Lead voice-of-customer research and win/loss analysis to inform strategy.
- Develop internal toolkits including positioning, messaging, ICP definitions, and target account guidance.
- Partner with Sales, Growth Marketing, and Brand teams to execute GTM plays.
- Collaborate with R&D PMMs to provide vertical insights for product roadmap priorities.
- Contribute vertical-specific insights to pricing and packaging strategy.
- Work with the Strategy team to identify, size, and pressure-test new adjacent vertical opportunities.
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