Sr. Lifecycle Manager, Engagement
New
United StatesFull-TimeSenior
Salary115,000 - 125,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- SQLCRMA/B testing
Requirements
- 6+ years of experience in Lifecycle Marketing, CRM, Growth Marketing, or a related field within a fast-paced B2C e-commerce or direct-to-consumer environment.
- Demonstrated success building lifecycle strategies that drive measurable customer acquisition, engagement, retention, and revenue growth.
- Hands-on experience with leading customer engagement platforms such as Klaviyo, Bloomreach, Iterable, or similar marketing automation tools.
- Strong understanding of customer data architecture, APIs, segmentation, and marketing technology ecosystems.
- Experience collaborating with data science teams to implement AI and machine learning models, including recommendation engines or propensity modeling.
- Advanced analytical skills with expertise in A/B testing, experimentation, performance measurement, and data-driven decision-making.
- Knowledge of email and SMS marketing regulations, including GDPR, CCPA, TCPA, and industry best practices.
- SQL proficiency or similar data querying experience is considered a strong advantage.
- Excellent project management, communication, collaboration, and organizational skills.
- Self-motivated, innovative, detail-oriented, and comfortable working independently in a fully remote environment.
Responsibilities
- Develop and execute the strategic roadmap for customer acquisition and engagement journeys across email, SMS, and onsite experiences.
- Own and optimize lifecycle automation programs, including welcome series, lead conversion, abandoned cart, and other high-impact customer journeys.
- Identify and implement new customer touchpoints that increase engagement, conversion, and long-term retention throughout the lifecycle.
- Leverage AI, predictive modeling, personalization, gamification, and zero-party data strategies to create highly individualized customer experiences.
- Partner closely with cross-functional teams including site operations, merchandising, paid media, brand marketing, and loyalty to deliver seamless customer experiences.
- Monitor campaign performance, list health, deliverability, compliance, and customer data quality while ensuring adherence to applicable privacy regulations.
- Design and execute comprehensive A/B and multivariate testing programs to continuously improve engagement, conversion, and revenue performance.
- Analyze campaign performance and customer behavior, translating insights into actionable recommendations that drive measurable business growth.
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