Content Marketing Lead
New
Based in the United StatesFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SEOPrompt Engineering
Requirements
- 5+ years of experience in B2B content marketing, copywriting, or related roles, ideally within SaaS or AI-driven organizations.
- Proven ability to build and scale content programs that drive measurable pipeline and demand generation impact.
- Hands-on experience with AI content tools and workflows, with examples of AI-assisted content strongly preferred.
- Strong prompt engineering skills with the ability to produce high-quality, on-brand outputs from LLMs.
- Solid understanding of SEO, AEO, GEO, and modern content distribution strategies.
- Experience working cross-functionally with GTM teams including marketing, sales, product, and customer success.
- Excellent editorial judgment with the ability to distinguish high-impact content from generic or low-quality AI output.
- Strong communication and influencing skills with the ability to align stakeholders around content strategy and messaging.
Responsibilities
- Develop and own a strategic content roadmap aligned with marketing and business objectives, defining themes, audience targeting, and editorial direction.
- Produce and oversee high-quality content across multiple formats including blogs, emails, newsletters, case studies, landing pages, social content, and thought leadership assets.
- Measure content performance and use data insights to optimize engagement, pipeline contribution, and conversion impact.
- Serve as the editorial lead by interviewing internal and external subject matter experts to strengthen credibility and messaging.
- Design and refine AI-driven content workflows, including prompt engineering, reusable templates, and scalable content systems.
- Build and maintain a centralized library of content assets, style guides, and AI prompts for go-to-market teams.
- Identify opportunities to automate repetitive content tasks such as metadata, social snippets, email variants, and campaign assets.
- Collaborate closely with marketing, product marketing, sales, and customer success teams to ensure messaging alignment and content consistency.
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