Paid Social Media Manager
New
G
Goodway GroupDigital Marketing
RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisMentorshipDigital Marketing
Requirements
- 5+ years of experience in paid social or performance media activation.
- Hands-on experience managing campaigns across major social platforms.
- Proven experience presenting performance insights and creative learnings to clients.
- Strong analytical and problem-solving capabilities.
- Demonstrated ability to mentor and support junior team members.
- Bachelor’s degree in marketing, advertising, business administration, or a related field preferred.
- Ability to ensure activation adheres to enterprise standards and brand safety requirements.
Responsibilities
- Execute and optimize paid social campaigns across platforms and formats.
- Manage in-platform setup including audiences, bidding, pacing, creative rotation, and measurement.
- Monitor performance and adjust investments to meet efficiency and effectiveness goals.
- Partner with Client Strategy to ensure activation aligns with media plans.
- Serve as the primary subject matter expert for clients regarding social activation and performance.
- Mentor and support junior channel managers and coordinators.
- Contribute to team documentation, testing, and the evolution of activation standards.
- Collaborate with Analytics teams to drive learning and campaign optimization.
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