Email Marketing Specialist

JetBrainsSoftware Marketing

Belgrade, Serbia; Berlin, Germany; Limassol, Cyprus; Madrid, Spain; Munich, Germany; Prague, Czech Republic; Remote, Germany; Warsaw, Poland; Yerevan, ArmeniaFull-TimeMiddle

Salary not disclosed

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Job Details

Languages: Fluency in English, both written and spoken.
Experience: At least 4 years of experience in email marketing
Required Skills: HTMLCSSHubSpot

Requirements

Fluency in English, both written and spoken.
At least 4 years of experience in email marketing, ideally with both B2B and B2C marketing directions.
Experience in software or technology marketing.
Ability to learn quickly and navigate large volumes of information.
Excellent time management skills and the ability to prioritize tasks.
Ability to work independently and effectively in a distributed team.
Strong collaboration skills and the ability to work effectively with members of cross-functional teams.
Experience with marketing automation tools (e.g. Marketo, Hubspot, or similar) is a plus.
General understanding of HTML or CSS is a plus.
Familiarity with GDPR and other email marketing regulations is a plus.

Responsibilities

Develop, execute, and optimize email campaigns to support various company activities.
Collaborate with product marketing, brand marketing, sales, copyediting, localization, and design teams to create campaigns tailored to different audience segments.
Support high-priority business initiatives such as AI tool marketing.
Analyze email performance metrics and user behavior to continuously improve campaign effectiveness.
A/B test email content, subject lines, and CTAs to maximize open rates, click rates, and conversions.
Stay up to date with industry trends and best practices to drive innovation in our email marketing strategies.
Work with marketing automation tools to streamline and scale email campaigns across multiple languages and regions.

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