Digital Marketing Strategist
New
Local or remote within the USFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in Paid Social, Paid Search, Analytics and reporting
- Required Skills
- Google AnalyticsDigital Marketing
Requirements
- 5+ years of experience in Paid Social, Paid Search, Analytics and reporting.
- Hands-on experience with advertising and digital media platforms (e.g., Google Ads, Meta, LinkedIn, SnapChat, Reddit, YouTube).
- Experience managing performance-driven campaigns.
- Solid expertise in campaign and channel analysis and reporting.
- Proficiency with Google Analytics, Google Tag Manager, and reporting dashboards.
- Experience with Google Ads, Meta Ads, LinkedIn Ads, SnapChat, Reddit Ads, and StackAdapt.
- BS/BA in marketing, communications, or similar.
- Google Ads Certification, Facebook certification, or certification in progress.
- Ability to manage multiple clients in an Agile, deadline-driven environment.
- Strong analytical and creative mindset.
- Excellent project management, written, and verbal communication skills.
Responsibilities
- Develop and implement Social Media, Search, PMax, DemandGen, YouTube and Programmatic strategies for multiple brands.
- Design and manage awareness, prospecting, re-marketing and lead generation campaigns.
- Manage budgets, campaign optimizations, and billing reconciliation.
- Collaborate with creative and partner teams to translate advertising campaigns for various channels.
- Deliver POVs, audits, and competitive analysis.
- Perform audience targeting, analysis, and recommendations.
- Monitor campaign tactics and provide actionable insights, reports, and recommendations.
- Direct optimization of audience targeting, ads, landing pages, A/B tests, and bid strategies.
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