Performance Marketing Manager, Paid Search
New
B
Binance.USCryptocurrency Exchange
Europe & U.K.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Google AnalyticsTableau
Requirements
- 5+ years of hands-on performance marketing experience, with significant ownership of paid search channels.
- Deep expertise in Google Ads with a strong track record.
- Expertise in AppsFlyer (or an equivalent MMP) and in mobile marketing overall.
- Experience managing six- or seven-figure monthly advertising budgets.
- Track record of successfully scaling hypergrowth products.
- Strong analytical skills with experience interpreting campaign performance data.
- Experience with Google Analytics 4, Google Tag Manager, and Tableau.
- Knowledge of attribution models, incrementality testing, conversion tracking, and mobile measurement.
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
Responsibilities
- Own the execution, optimization, and scaling of Google Ads campaigns across Search, Performance Max, Display, YouTube, and App Campaigns.
- Manage Apple Search Ads campaigns to drive high-quality mobile app acquisition and continuously improve campaign efficiency.
- Monitor, analyze, and optimize campaign performance against key KPIs including CAC, CPA, ROAS, LTV, conversion rate, and user quality.
- Develop and execute ongoing A/B tests across audiences, bidding strategies, creatives, landing pages, and campaign structures.
- Build ad-hoc dashboards and provide actionable reporting using AppsFlyer, Google Analytics, and Tableau.
- Manage advertising budgets responsibly while maximizing growth and marketing efficiency.
- Partner with Product, Design, BI, and Engineering teams to improve conversion funnels, attribution, and measurement.
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