Lead Creative Strategist
New
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New Engen, Inc.Digital Marketing
We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and WisconsinFull-TimeLead
Salary80,000 - 90,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementAdobe Creative SuiteFigmaDigital MarketingGoogle SheetsAsana
Requirements
- 5+ years of proven experience ideating and developing performance-focused direct response and social media creative strategies.
- Prior experience in a creative or performance marketing agency setting.
- Management experience leading direct reports and junior team members.
- Strong understanding of digital trends and culture across platforms like YouTube, Instagram, Facebook, and TikTok.
- Excellent performance marketing and creative instincts.
- Ability to persuasively communicate strategic insights to stakeholders.
- Entrepreneurial spirit and ability to influence in a fast-paced environment.
- Experience with Asana and Google Sheets is preferred.
- Proficiency in Adobe Creative Suite or Figma is a plus.
- Background in UGC creation is considered a plus.
Responsibilities
- Develop creative and messaging strategies for digital channels including Facebook, Instagram, TikTok, and YouTube.
- Act as the creative strategy lead for assigned client accounts, providing guidance on direction and best practices.
- Analyze consumer mindsets and behaviors to create actionable creative concepts.
- Partner with media teams to review campaign performance and optimize messaging.
- Manage creative launch pipelines, coordinating deliverables and ensuring on-schedule execution.
- Develop creative briefs and manage project tasks using internal tools like Asana.
- Review scripts, concepts, and final deliverables for quality control and brand alignment.
- Foster cross-functional collaboration between creative, media, and client-facing teams.
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