Sales Manager-Florida

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USFull-TimeManager

Salary not disclosed

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Job Details

7+ years of experience in beverage sales, preferably within adult beverage or regulated cannabis-related industries
Proven success managing distributors, key accounts, and retail relationships in a regulated market
Strong existing network within wholesalers and retail channels in the Florida market
Deep understanding of compliance frameworks related to THC or regulated beverage products
Demonstrated ability to lead and develop high-performing sales teams
Strong analytical skills with the ability to interpret market data and translate insights into action
Willingness to travel frequently across the Florida region

Lead the development and execution of a state-level sales strategy aimed at achieving and exceeding revenue and distribution targets across Florida, while ensuring strong market penetration and sustainable growth.
Build and maintain relationships with distributors, wholesalers, dispensaries, and retail partners, strengthening long-term commercial partnerships grounded in trust and performance.
Identify new business opportunities and drive regional expansion efforts to increase brand presence and product availability across key channels.
Manage and support a regional sales team, fostering accountability, collaboration, and high performance through coaching and clear objectives.
Collaborate with marketing teams to execute trade marketing initiatives, in-store promotions, and brand activation strategies that drive consumer engagement.
Ensure compliance with all applicable regulations while educating partners on product benefits and evolving industry standards.
Monitor market dynamics, competitor activity, and account performance to generate insights and inform strategic decision-making.

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