Manager, Paid Media

New

Based in the United StatesFull-TimeManager

SalaryCompetitive annual salary aligned with experience and market benchmarks

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Job Details

Experience: 5+ years of experience

Requirements

5+ years of experience in paid media, performance marketing, or demand generation, ideally across both agency and client-side environments
Strong expertise across digital channels including search, social, video, programmatic, and emerging media ecosystems
Proven ability to connect media performance to business outcomes such as ROI, incrementality, and customer acquisition
Strong analytical skills with experience using attribution models, audience segmentation, and marketing analytics tools
Familiarity with trade area intelligence, behavioral data, and platforms such as Placer.ai or similar tools
Experience managing media agencies and aligning cross-functional stakeholders around performance goals
Excellent communication and storytelling skills with the ability to influence senior stakeholders
Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred

Responsibilities

Own paid media strategy, budget allocation, and optimization across digital channels, ensuring alignment with traffic and revenue growth objectives
Leverage tools such as Placer.ai and spatial/behavioral insights to identify high-value trade areas and audience opportunities
Translate guest behavior, market intelligence, and performance data into actionable investment strategies
Manage agency partnerships, ensuring media plans align with business goals and deliver measurable ROI and incrementality
Oversee continuous testing, measurement, and optimization of campaigns across search, social, video, CTV, display, and programmatic channels
Collaborate cross-functionally with brand, analytics, digital, and operations teams to align media strategy with broader growth initiatives
Connect media performance to real business outcomes including traffic, sales, and guest acquisition

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Competitive annual salary aligned with experience and market benchmarks

Apply Now