Senior Principal Portfolio Marketing Specialist – Data & Analytics Services

New

IndiaFull-TimePrincipal

Salary not disclosed

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Job Details

Bachelor’s degree in Business, Marketing, Communications, or a related field
Extensive experience in product marketing, ideally within high-tech, software, or B2B technology environments
Proven track record of launching complex technology products or services in global markets
Strong experience in data, analytics, ICT, or enterprise software solutions is highly desirable
Excellent ability to translate technical concepts into clear, customer-focused messaging
Strong strategic thinking with the ability to shape long-term marketing direction
Excellent written and verbal communication skills with strong storytelling and content development ability
Strong analytical skills with experience in market research, competitive analysis, and performance tracking
Experience managing complex, cross-functional projects in fast-paced environments
Strong stakeholder management and collaboration skills, including engagement with senior leadership
Familiarity with digital marketing tools and analytics platforms (e.g., web analytics tools) is a plus
Demonstrated ability to mentor and guide less experienced team members

Develop and execute product and portfolio marketing strategies for data and analytics services to strengthen market positioning
Translate complex technical capabilities into clear, compelling value propositions and messaging frameworks
Create thought leadership content, whitepapers, case studies, and client-facing marketing materials
Collaborate with product, sales, and consulting teams to develop go-to-market plans, campaigns, and enablement tools
Define and drive product positioning strategies based on competitive landscape analysis and market trends
Support sales teams with tailored collateral, presentations, and tools to improve client engagement and conversion
Influence and contribute to product launch strategies and integrated marketing campaigns
Track, measure, and report on the effectiveness of marketing initiatives using defined performance metrics and dashboards
Conduct competitive analysis and market research to refine messaging and identify differentiation opportunities
Mentor and support junior marketing team members to enhance overall team capability and performance

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