Marketing Specialist – EdTech & AI Growth
New
Australia, Canada, Germany, India, Ireland, Netherlands, Philippines, Singapore, United Kingdom, United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsDigital Marketing
Requirements
- Experience with digital marketing in a startup or fast-paced environment.
- Strong writing skills and storytelling instincts (especially for Gen Z and student audiences).
- Familiarity with tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager.
Responsibilities
- Craft and execute marketing strategies to drive awareness and signups among students, self-learners, and study communities.
- Run experiments across paid ads, organic content, and referral loops to find scalable channels.
- Write compelling copy for landing pages, app store listings, and campaigns (email, socials, etc.).
- Work with designers to produce branded content (posts, videos, explainers).
- Track KPIs like CAC, retention, CTR, and conversion funnels — and optimize based on insights.
- Build and grow our social media presence, especially on TikTok, Instagram, Reddit, and YouTube.
- Collaborate with student creators, influencers, and community partners.
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