Associate Creative Director, Copy
New
W
WeedmapsCannabis Technology
RemoteFull-TimeSenior
Salary$136,000 - $160,000 per year, and a competitive bonus
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Job Details
- Experience
- 8+ years
- Required Skills
- Digital Marketing
Requirements
- 8+ years of experience in copywriting, creative strategy, editorial storytelling, or creative leadership roles.
- Strong portfolio demonstrating campaign development, messaging systems, social storytelling, scripts, and conceptual thinking.
- Experience creating content across social, editorial, integrated marketing, and digital channels.
- Strong understanding of audience behavior, platform-native storytelling, and content strategy.
- Proven ability to develop compelling creative concepts that drive both engagement and business outcomes.
- Experience collaborating with cross-functional stakeholders and creative teams.
- Bonus: Experience building brand voice systems and messaging frameworks.
- Bonus: Familiarity with AI-assisted writing tools, prompt development, and content workflows.
- Bonus: Experience working within lifestyle, media, entertainment, technology, or cannabis-related brands.
Responsibilities
- Lead development of campaign concepts, messaging systems, social narratives, creator storytelling, editorial framing, and lifecycle marketing copy.
- Help define and evolve the Weedmaps voice across social, editorial, campaign, creator, and product experiences.
- Develop culturally relevant creative ideas that resonate with modern audiences and platform behaviors.
- Partner with Editorial, Social, Lifecycle, Growth, Product Marketing, and Production teams to develop integrated campaign messaging.
- Build repeatable storytelling systems and content frameworks that scale across channels.
- Support development of AI-assisted copy workflows, prompt systems, and messaging governance standards.
- Provide creative leadership and mentorship to copywriters, freelancers, contributors, and creative partners.
- Review and approve copy across campaigns, content, lifecycle marketing, and brand communications.
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