Regional Marketing Manager
New
J
JustMarketsFintech / Crypto
Southeast AsiaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Native Urdu, fluent Business English
- Experience
- 4+ years of marketing experience, with at least 2 years in a leadership role
- Required Skills
- Microsoft Power BIGoogle AnalyticsJiraTableauDigital MarketingBudget managementAsana
Requirements
- 4+ years of marketing experience with at least 2 years in a leadership role managing a team of 3+ specialists.
- Experience in fintech, crypto, retail trading, or comparable fast-moving industries.
- Deep expertise in organic and partnership-driven acquisition within Pakistan.
- Proven experience managing and optimizing monthly marketing budgets ranging from $50,000 to $100,000+.
- Hands-on experience with analytics tools such as Google Analytics 4, Tableau, or PowerBI.
- Experience with project management tools like Jira, Asana, or Confluence.
- Native Urdu proficiency and fluent Business English.
- Strong background in KOL/influencer marketing, PR, community growth, and performance marketing.
- Ability to interpret cohort data, traffic quality, and LTV trends.
Responsibilities
- Lead and mentor a local team of 4 specialists including KOL, community, PR/events, and content managers.
- Develop quarterly marketing plans tailored to the Pakistan market.
- Manage and allocate a regional marketing budget of $50k–$100k+ monthly to maximize ROI.
- Monitor campaign performance, cohort quality, and LTV trends using analytics platforms.
- Act as the primary liaison between the local team and Global HQ to share insights and coordinate global initiatives.
- Ensure all local initiatives, content, and partnerships meet financial regulatory standards.
- Identify and scale new acquisition channels and traffic sources.
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