Marketing Lead
New
GermanyFull-TimeLead
Salary€70,000 - €110,000 a year. This range includes base, variable and equity
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Job Details
- Languages
- Native-level proficiency in German (written and spoken).
- Experience
- 4 to 8 years
- Required Skills
- CRMA/B testingGoogle Sheets
Requirements
- 4 to 8 years of marketing experience with a background in growth or performance marketing.
- Native-level proficiency in German (written and spoken).
- Experience in both early-stage and later-stage business environments.
- Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech.
- Analytical and data-driven approach with experience in A/B testing frameworks.
- Proficiency with tools such as Metabase and Google Sheets.
- Proven ability to build and develop high-performing teams.
- Experience building user journeys and optimizing multi-channel funnels.
- Experience leveraging AI tools for marketing efficiency.
- Strong narrative building and communication skills.
Responsibilities
- Own end-to-end marketing strategy and performance with a focus on member activations.
- Lead creative strategy, execution, and direction of assets and copy for enrollment and lifecycle campaigns.
- Develop tone of voice and voice of the customer strategy.
- Partner with sales for B2B demand generation and employer/health plan client enrollments.
- Design and optimize member journeys across email, direct mail, push, and retargeting.
- Build and manage a high-performing team of marketers, analysts, and designers.
- Establish clear KPIs and operational cadences for reporting, iteration, and scale.
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