Social Media Manager
New
Based in the United StatesFull-TimeManager
SalaryCompetitive base salary with performance-based compensation structure
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Job Details
- Experience
- 7+ years of B2B social media experience
- Required Skills
- Data AnalysisGoogle Analytics
Requirements
- 7+ years of B2B social media experience across organic, paid, and employee advocacy channels
- Proven success managing brand social accounts and paid campaigns across major platforms (LinkedIn, X, Instagram, Facebook, Threads)
- Strong expertise in social analytics tools, Google Analytics, and UTM tracking
- Exceptional writing skills with the ability to adapt tone and messaging
- Experience managing employee advocacy programs; Oktopost familiarity is highly preferred
- Demonstrated ability to act as an internal advisor or subject-matter expert
- Strong organizational skills for managing complex, multi-stakeholder content workflows
- Experience supporting or coordinating social media for large-scale events or campaigns
- Highly analytical mindset with the ability to translate data into strategy
- Bachelor’s degree in Marketing, Communications, Journalism, or equivalent experience
Responsibilities
- Own and manage organic social media channels across LinkedIn, X, Instagram, Facebook, and Threads, ensuring consistent, high-quality, platform-native content
- Plan, write, edit, and publish content aligned with campaigns, product launches, events, and brand initiatives
- Lead community management by monitoring engagement, responding to audiences, and escalating sensitive issues when needed
- Manage paid social campaigns across LinkedIn and Meta, including targeting, testing, optimization, and budget oversight
- Build and maintain a multi-platform content calendar while coordinating with stakeholders across marketing, product, HR, and communications
- Track, analyze, and report on social performance using analytics tools, ensuring accurate attribution through UTMs and data tracking
- Serve as the go-to social media expert internally, advising teams on strategy, trends, and best practices
- Own and manage the employee advocacy program, including onboarding, content curation, and performance tracking
- Drive employee engagement and advocacy participation through internal communications and enablement programs
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