Integrated Marketing Manager, Culinary
New
Remote (Canada) or hybrid (Seattle, WA) work flexibility depending on location.Full-TimeManager
Salary135,000 - 145,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 5–8+ years
- Required Skills
- Project ManagementData Analysis
Requirements
- 5–8+ years of experience in integrated marketing, brand marketing, or go-to-market roles in consumer, food, hospitality, culinary, or retail environments.
- Strong culinary fluency with a deep personal and professional understanding of food culture, cooking, and the culinary media landscape.
- Proven experience building insight-driven, customer-centric marketing strategies that connect storytelling to measurable business outcomes.
- Ability to identify and translate culinary and cultural trends into actionable marketing campaigns and content strategies.
- Strong experience developing integrated briefs that guide cross-functional creative and channel execution.
- Proven success working in matrixed environments with cross-functional stakeholders including operations, merchandising, and creative teams.
- Strong understanding of omnichannel marketing, including digital, social, email, and in-store activation.
- Experience contributing to seasonal or quarterly go-to-market planning and prioritization.
- Strong communication and storytelling skills with the ability to align diverse stakeholders around a shared vision.
- Analytical, performance-driven mindset with experience using insights and data to optimize marketing strategies.
- Comfort working in fast-paced, high-ownership environments with evolving priorities.
Responsibilities
- Develop and execute integrated marketing strategies for culinary programs, cooking classes, and experiential offerings aligned with broader go-to-market priorities.
- Translate customer behavior, performance data, and culinary trends into actionable marketing strategies that drive trial, repeat attendance, and cross-sell opportunities.
- Serve as the internal culinary trend authority, monitoring food culture, ingredient movements, chef communities, and media to inform marketing direction.
- Identify emerging culinary trends and translate them into campaign concepts, content strategies, partnerships, and storytelling opportunities.
- Own the creation of integrated marketing briefs for culinary initiatives, ensuring clarity and alignment across creative, digital, and operational teams.
- Partner cross-functionally with Culinary Operations, Programming, Creative, PR, Digital, Social, and Store teams to ensure cohesive execution across channels.
- Support seasonal and quarterly go-to-market planning, prioritizing initiatives based on customer impact, brand value, and commercial performance.
- Analyze campaign and program performance in collaboration with analytics teams to continuously optimize strategy and execution.
- Ensure consistent alignment between culinary programming and broader brand messaging across all customer touchpoints.
View Full Description & ApplyYou'll be redirected to the employer's site
