Lead Social Media Manager
New
G
GitLabB2B SaaS
Remote, Canada; Remote, USFull-TimeLead
Salary115,200 - 194,400 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementAdobe Creative SuiteFigmaCanva
Requirements
- 8+ years of social media marketing experience in a B2B SaaS or Software company
- Experience creating content for technical or developer audiences
- Proven experience with social media management tools, specifically Sprout Social
- Track record of managing content calendars and meeting publishing deadlines
- Basic understanding of developer tools, programming concepts, and technical terminology
- Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)
- Excellent written communication with ability to adapt tone for developer audiences
- Strong organizational and project management skills
- Attention to detail and ability to manage multiple deadlines
- Collaborative mindset and experience working with technical teams
Responsibilities
- Create, maintain, and execute comprehensive social media content calendars across all platforms
- Coordinate content scheduling and publishing using Sprout Social
- Develop technical content that resonates with software developers, engineers, and technical decision-makers
- Manage daily social media activities across LinkedIn, Twitter/X, Instagram and YouTube
- Track and analyze content performance with focus on developer engagement metrics
- Develop and execute team member advocacy programs
- Manage social media presence for GitLab's executive suite
- Train and support team members on social media best practices and brand guidelines
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