Sr. Email Marketing Manager
New
T
TripadvisorTravel Technology
Location: London, United KingdomFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLMicrosoft ExcelA/B testingGoogle SheetsBigQueryCanva
Requirements
- 5+ years of experience in B2B email or lifecycle marketing.
- Expertise in Braze (nurture programs, smart-lists, testing, launching).
- Proficiency in Excel, Google Sheets, and Big Query.
- Familiarity with Canva.
- Understanding of email compliance (CAN-SPAM, GDPR, CASL).
- Strong project management and stakeholder communication skills.
- Demonstrated ability to use AI tools for efficiency.
- Analytical mindset with experience questioning and testing assumptions.
- Ability to work independently in a fast-paced environment.
Responsibilities
- Develop and deploy lifecycle trigger automations and engagement campaigns.
- Collaborate with product, marketing, and sales teams to define delivery requirements.
- Manage segmentation, targeting logic, and dynamic content requirements.
- Build nurture programs and manage campaign setup, testing, and launching.
- Execute A/B testing to optimize email effectiveness.
- Partner with copywriters and designers to produce content.
- Develop analytics and reporting frameworks to identify performance opportunities.
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