Director, Marketing Operations
New
Remote / TorontoFull-TimeDirector
Salary158,000 - 240,000 USD per year OTE
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Job Details
- Experience
- 10+ years
- Required Skills
- Artificial IntelligenceSalesforceHubSpot
Requirements
- 10+ years of experience in Marketing Operations or Sales Operations within B2B environments
- Deep expertise in HubSpot and Salesforce
- Proven experience managing and optimizing complex marketing technology stacks
- Hands-on experience with AI and automation tools (e.g., Clay, Zapier, Make, LLM- and agent-based workflows)
- Strong understanding of BDR workflows and prospecting infrastructure
- Experience with attribution and planning tools (e.g., Revsure) is a plus
Responsibilities
- Transform manual marketing & BDR processes into automated, scalable workflows.
- Lead advanced enrichment strategies using tools like Clay and UserGems.
- Design and execute operational experiments to evolve beyond traditional funnel models.
- Partner with BDR leadership to replace volume-based outreach with insight-driven engagement.
- Own the systems integration layer within Salesforce.
- Define and own the Marketing Operations roadmap, including budget management and performance tracking.
- Partner with Marketing and Finance leadership to ensure revenue alignment.
- Mentor internal team members on AI-first principles.
- Serve as the primary owner and architect of the marketing tech stack.
- Maintain system health, compliance, data hygiene, and consent management.
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