Motion & Graphic Designer
New
D
DirectiveB2B Marketing
Remote - United States... we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.Full-TimeMiddle
Salary70,000 - 90,000 USD per year
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Job Details
- Experience
- 1-3 years experience in graphic design; 1 year experience with motion graphics
- Required Skills
- Adobe Creative SuiteAdobe PhotoshopFigmaA/B testing
Requirements
- 1-3 years experience in graphic design, with a focus on performance drive creative and CRO
- 1 year experience with motion graphics
- Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign
- Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools
- Excellent communication and collaboration skills
- Knowledge and execution of performance marketing metrics like A/B Testing, CRO Analytics, Heatmapping
- Experience designing for performance-driven campaigns
Responsibilities
- Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
- Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
- Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.
- Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
- Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg.
- Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
- Continuously iterate and refine designs based on feedback, data insights, and testing outcome.
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