Associate Director, Tagging & Content Measurement Lead
New
Based in the United StatesFull-TimeDirector
Salary143,700 - 193,700 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years
- Required Skills
- Google AnalyticsData analytics
Requirements
- Bachelor’s degree or equivalent experience.
- 8+ years in marketing technology, content operations, data/analytics enablement, or enterprise platform management.
- Experience in biotech, pharma, or life sciences preferred.
- Proven experience designing and scaling enterprise tagging, taxonomy, or measurement frameworks.
- Expertise in metadata governance, data quality management, and omnichannel campaign measurement.
- Hands-on experience with Claravine and Veeva Vault ecosystems.
- Understanding of UTM structures, campaign tracking, attribution models, and digital measurement frameworks.
- Familiarity with DAM systems, data pipelines, and enterprise analytics ecosystems.
- Strong stakeholder management skills.
Responsibilities
- Define and govern enterprise-wide tagging, taxonomy, and metadata standards across content and campaign ecosystems.
- Lead implementation of tagging frameworks across platforms such as Veeva Vault PromoMats, Veeva Vault Medical, and Claravine.
- Design and optimize system-driven workflows for campaign setup, creative identification, and automated tagging validation.
- Enable integration of content metadata with downstream analytics platforms such as data warehouses and Google Analytics 4.
- Establish governance models for taxonomy lifecycle management, ensuring data quality, consistency, and regulatory compliance.
- Partner with IT, analytics, commercial, and medical teams to translate business needs into scalable tagging and measurement solutions.
- Drive operational adoption through documentation, training, and enablement of internal teams and external partners.
View Full Description & ApplyYou'll be redirected to the employer's site
