E-commerce Marketing Manager
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Living in a BubbleE-commerce, DTC
Metro Manila, Philippines. Central Visayas, Philippines, AEST (Brisbane time), approximately 9am–5pmFull-TimeManager
SalarySalary dependent on experience
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- ShopifyGoogle AnalyticsTeam management
Requirements
- 4+ years as a Marketing Manager or equivalent in a DTC e-commerce environment selling physical products
- Hands-on Shopify or Shopify Plus experience
- Direct experience marketing to the US market
- Proven in-house team management experience
- Ability to manage a team of 3–6 people
- Fluent in Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads
- Strong understanding of MER, blended ROAS, CAC, LTV, AOV, and contribution profit
- Experience with email/SMS lifecycle marketing, CRO, and creative testing systems
- Excellent written and spoken English
Responsibilities
- Own the overall marketing P&L for AU and US Shopify
- Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets
- Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews
- Brief the media buyer on budget guardrails and creative testing priorities
- Brief the content creator on UGC angles, hooks, and deliverables
- Personally write and review creative briefs, test plans, and trading reports
- Lead CRO improvements on product pages, checkout flow, and the mobile experience
- Own product launch playbooks end-to-end
- Improve email and SMS lifecycle flows in Klaviyo
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