- Own the overall marketing P&L for AU and US Shopify
- Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets
- Manage and develop four direct reports with weekly 1:1s, KPIs, and performance reviews
- Brief media buyers on budget guardrails and creative testing priorities
- Brief content creators on UGC angles and deliverables
- Lead CRO improvements on product pages, checkout flow, and the mobile experience
- Own product launch playbooks end-to-end
- Improve email and SMS lifecycle flows in Klaviyo
- Deliver monthly reports to the founder team on performance trends
ShopifyTeam management