Head of Marketing
New
K
Kiss My AppsAI Mobile Apps
Fully remote з будь-якої точки вільного світуFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisTeam management
Requirements
- Experience managing marketing teams and building processes in a product environment.
- Successful experience in hiring, developing, and scaling teams.
- Experience scaling mobile app, subscription, or B2C digital products.
- Deep understanding of performance marketing with practical experience in Meta and TikTok.
- Proficiency in product and marketing metrics (CAC, LTV, ARPU, Payback Period, ROMI, cohort analysis).
- Strategic thinking and ability to transform opportunities into action plans.
- High level of ownership and responsibility for team and business results.
- Comfortable working in environments with uncertainty and rapid change.
Responsibilities
- Lead marketing function for Spurs Unit and manage a team of 10–11 specialists.
- Conduct a comprehensive audit of the marketing function and acquisition channels.
- Develop and implement marketing strategy aligned with product business goals.
- Serve as a strategic partner to the Unit Lead for product and business development decisions.
- Scale and develop the team through hiring and mentorship.
- Scale paid user acquisition channels including Meta, TikTok, Google, and ASA.
- Develop organic acquisition through ASO, brand marketing, and content initiatives.
- Build a data-driven marketing decision-making system.
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