Senior Data Scientist - Marketing Intelligence
New
Frankfurt / Lisbon / BerlinContractSenior
Salary not disclosed
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Job Details
- Experience
- At least 3 years
- Required Skills
- AWSPythonMachine LearningData scienceTensorflowMLOps
Requirements
- Masters or PhD in computer science, applied mathematics, data science, or statistics.
- Minimum 3 years of experience as a Data Scientist in an industry setting.
- Solid knowledge of machine learning techniques and algorithms.
- Experience with Python and common ML libraries (e.g., sklearn, Tensorflow, PyTorch).
- Experience with cloud services (e.g., AWS), MLOps, and version control.
- Knowledge of marketing measurement methodologies like Media Mix Modeling (MMM) and multi-touch attribution (MTA).
- Experience deploying, maintaining, and updating models in production.
- Ability to gather business requirements and explain technical concepts to non-technical stakeholders.
- Excellent written and verbal communication skills.
Responsibilities
- Create cutting-edge models and solutions to enhance marketing decision-making processes.
- Assess marketing initiative effectiveness using attribution analysis, incrementality tests, and media mix modeling.
- Translate data insights into actionable marketing budget allocation strategies.
- Handle extensive data sets from data preparation to modeling and evaluation.
- Own, improve, and promote best practices for Machine Learning and predictive modeling.
- Collaborate with Data Engineers, Analytics Engineers, and Data Analysts.
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