Senior Marketing Automation Manager
New
GermanyFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- PythonSQLJavascriptCRMHubSpot
Requirements
- Extensive experience in marketing automation, CRM operations, or lifecycle marketing roles in a B2B or technology-driven environment.
- Strong hands-on expertise with platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, or similar marketing automation tools.
- Proven experience designing and implementing marketing automation workflows, lead scoring models, and segmentation strategies.
- Solid understanding of CRM data structures, lead generation funnels, and marketing performance metrics.
- Experience integrating CRM systems with other platforms and managing data flows across marketing technology stacks.
- Working knowledge of at least two programming or scripting languages such as Python, JavaScript, SQL, or Velocity.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies.
- Excellent understanding of modern marketing technology trends and automation best practices.
- Strong communication skills with the ability to collaborate effectively across technical and non-technical teams.
- Proactive, experimental mindset with a strong focus on continuous improvement and measurable impact.
Responsibilities
- Design, build, and optimize advanced lifecycle marketing journeys across email and multi-channel CRM environments to improve engagement and conversion.
- Develop and maintain scalable marketing automation workflows that support lead generation, nurturing, and customer lifecycle initiatives.
- Monitor, analyze, and optimize CRM and marketing automation platform performance, ensuring system health and operational efficiency.
- Lead experimentation initiatives across segmentation, targeting, messaging, and conversion optimization to improve marketing outcomes.
- Build and refine lead scoring, lead nurturing, and engagement frameworks aligned with business growth objectives.
- Manage integrations and automations between CRM systems and external platforms to ensure seamless data flow and campaign execution.
- Collaborate with cross-functional marketing and data teams to implement scalable automation solutions that support broader marketing strategies.
- Leverage data insights and segmentation strategies to improve personalization, targeting, and campaign effectiveness.
- Stay up to date with emerging marketing technology trends and continuously improve automation capabilities and processes.
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