Director Launch Strategy

New
Based in the United StatesFull-TimeDirector
Salary not disclosed
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Job Details

Experience
15+ years
Required Skills
Cross-functional Team LeadershipStakeholder managementChange ManagementSaaS

Requirements

  • 15+ years of experience in Marketing Operations, GTM strategy, Product Marketing Operations, or related fields within SaaS or cloud-based environments.
  • Strong background in program management with proven ability to lead complex, cross-functional initiatives at scale.
  • Experience building or transforming launch or GTM operating models, ideally from early stage or unstructured environments.
  • Deep understanding of product marketing, go-to-market execution, and enterprise software lifecycle management.
  • Strong strategic thinking and analytical skills, with the ability to translate business goals into structured execution plans.
  • Excellent communication and stakeholder management skills, with experience influencing executive-level audiences in matrixed organizations.
  • Demonstrated ability to drive change management and operational transformation across large, distributed teams.
  • Experience leveraging AI tools and technology to improve efficiency, automation, and execution quality is required.

Responsibilities

  • Design and own a scalable launch operating system, including governance models, playbooks, and standardized processes that improve readiness, execution speed, and cross-functional alignment.
  • Define and implement launch frameworks such as tiers, readiness gates, milestones, and decision checkpoints to ensure consistent execution quality.
  • Lead end-to-end program management for product and solution launches, coordinating dependencies across Marketing, Product, Engineering, Sales, Operations, and Customer Support.
  • Build and maintain reusable launch assets, including templates, checklists, communication plans, readiness trackers, and executive reporting tools.
  • Establish intake, prioritization, and ownership models that clarify scope, DRIs, and timelines early in the process to reduce friction and rework.
  • Drive stakeholder alignment through structured operating rhythms, launch forums, and a single source of truth for status, risks, and decisions.
  • Define and track launch success metrics, publish scorecards, and lead post-launch retrospectives to continuously improve execution quality and efficiency.
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