Senior Product Marketing Associate
New
Remote, USAFull-TimeSenior
Salary120,114 USD per year total compensation
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Job Details
- Experience
- 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing.
- Required Skills
- Google AnalyticsTableauCRMA/B testing
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3–5 years of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing.
- Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze).
- Experience with analytics tools (e.g., Google Analytics, Tableau, AppsFlyer).
- A/B testing and data-driven decision-making experience.
- Familiarity with sweepstakes mechanics and promotional compliance requirements.
Responsibilities
- Plan and manage Skillz sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in-app campaigns, sweepstakes entry promotions, and coin bundle offers).
- Develop limited-time sweepstakes offers, prize-based promotions, and seasonal sweepstakes events to drive player activity and coin purchases.
- Maintain the Skillz sweepstakes campaign calendar and ensure timely, error-free, and compliant execution of all events.
- Use data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanics.
- Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results.
- Collaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherence.
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