Social Media Manager
New
CanadaFull-TimeManager
Salary80,000 - 100,000 USD per year
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Job Details
- Experience
- 3–6 years
- Required Skills
- Project ManagementData Analysis
Requirements
- 3–6 years of experience managing and growing social media channels for a consumer-facing brand.
- Proven track record of creating content that drives engagement, audience growth, and measurable business impact.
- Strong expertise in TikTok, Instagram Reels, and short-form video storytelling.
- Deep understanding of social trends, internet culture, and platform-specific best practices.
- Experience working cross-functionally with Growth, Creative, Product, and PR teams.
- Data-driven mindset with the ability to analyze performance and iterate quickly based on insights.
- Strong creative intuition combined with a performance-oriented approach to content creation.
- Excellent communication, writing, and brand voice adaptation skills.
- Highly organized with strong project management abilities in fast-paced environments.
Responsibilities
- Own and execute the end-to-end social media strategy across TikTok, Instagram, Facebook, YouTube Shorts, and emerging platforms.
- Create, publish, and optimize high-performing content including short-form video, static posts, reactive content, and trend-driven creatives.
- Manage the content calendar aligned with product launches, campaigns, cultural moments, and brand initiatives.
- Drive community engagement by managing comments, DMs, and audience interactions to strengthen brand loyalty.
- Identify and act on social trends, memes, and cultural moments to produce timely and relevant content.
- Collaborate with Growth teams on paid amplification strategies, creator whitelisting, and performance optimization.
- Partner with PR and Influencer teams to support partnerships, collaborations, and external activations.
- Analyze performance metrics and deliver insights to continuously optimize reach, engagement, and conversion impact.
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