Social Media Manager
Must reside in Canada OR any of the following states: Tennessee, California, Illinois, Florida, Iowa, North Carolina, New Jersey, New York, Texas, Oregon, Colorado, Washington.Full-TimeMiddle
Salary80,000 - 100,000 USD per year
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Job Details
- Experience
- 3–6 years
- Required Skills
- Project ManagementContent creationData analytics
Requirements
- 3–6 years of experience managing and growing social media for a brand
- Proven ability to create content that drives engagement, growth, and subscriptions
- Deep understanding of TikTok, Instagram Reels, and short-form video trends
- Strong creative instincts with an eye for what performs
- Experience working cross-functionally with Growth, Creative, Product, and PR teams
- Data-driven mindset comfortable using insights to iterate quickly
- Ability to move fast, test, learn, and adapt in a high-growth environment
- Strong project management and analytic skills
- Strong writing and communication skills with attention to tone and brand voice
Responsibilities
- Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms
- Create and publish high-performing content (short-form video, static, reactive, and trend-based)
- Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
- Manage content calendar aligned to campaigns, launches, and cultural moments
- Drive engagement through community management (comments, DMs, conversations)
- Collaborate with Growth to test paid amplification, whitelisting, and creator content
- Work with PR and Partnerships on influencer and celebrity integrations
- Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
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